Our Solutions and Technical Approach
Objective #1; Strengthening the professional capacities of online media practitioners via online platform.
Goal: To strengthen the professional capacities of online media practitioners through an online eLearning platform.
Approach: Jamii Media will provide training and technical assistance to enhance the professionalism of independent online media. The training aims to increase their capacity to produce higher-quality, more relevant content that includes a diverse range of voices, which better engages audiences and thus attracts more advertisers.
Activity #1: Stakeholder Engagement – The team travelled and engaged stakeholders in Dodoma, Arusha, Mwanza, Mbeya and Songwe Regions.
Activity #2: Development of online Media Resource Centre (MRC) – The platform has been developed.
Objective #2: Establishment of Online Media Association
In light of these challenges, the New and Alternative media needs to form a nonpartisan organization dedicated to promoting, protecting, and educating its members. The members will create an association for industry partners to reach a common goal, whether legislative, educational, or social. Since two heads are better than one, associations are an excellent way for New and Alternative Media to reach bigger goals that will impact their businesses.
With the gracious support from Freedom House and Pact International, Jamii Media has facilitated the establishment of Tanzania Online Media Network. Learn more about it here > www.onlinemedia.co.tz
Objective #3: Strengthened professionalisation, capacity, and sustainability of supported online media to provide accurate, impartial, and relevant information.
Jamii Media will provide capacity building and TA to a group of online media to build journalists’ skills and professionalism, improve business management and financial sustainability, provide assistance for new/digital media convergence, support online media to engage citizens, and promote better governance, and empower women and youth.
This is the stage/activity which Jamii Media works on implementing.
The ongoing activity is a capacity building program that targets online media owners/practitioners in Tanzania. It is funded by the Swiss Agency for Development and Cooperation and implemented by Jamii Media.
The program aims to strengthen existing online media’s capacity to report on accurate, impartial and relevant matters of public interest, and do so, professionally and sustainably.
The program will select 20 online media owners and equip them with: skills to produce high quality content for niche audiences, skills to use new/digital technologies, and most importantly, skills to enhance management and financial sustainability for their online media businesses.